Case Study: Silvus Technologies

Situation
Silvus Technologies, a leading wireless commercial supplier of semiconductor Intellectual Property (IP) solutions for wireless applications, asked The Ardell Group to launch a series of the company’s announcements.

Solution
Strategically group and roll-out announcements to build momentum in an effort to penetrate target outlets and educate thought leaders in the industry on Silvus’ value proposition and role in the wireless market. Ardell established and maintained strong relationships with target US contacts to ensure that Silvus was viewed as an expert and prominent player in the 802.11n IP market.

Results
The majority of the coverage Ardell secured for Silvus was stand-alone and did not include competitor mentions.

In a four-month time period and as a result of the briefings secured, Ardell placed 4 contributed articles on behalf of Silvus, strengthening overall credibility and thought leadership position in wireless broadband market.

Increased editorial presence in top tier electronic trade and wireless outlets, establishing new editor and analyst relationships that Silvus did not previously have.

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