Case Study: Solar Energy Week

Situation
The non-profit San Diego Regional Energy Office (SDREO) wanted to increase awareness of solar energy alternatives throughout San Diego County by offering a variety of activities during the week-long event, including a Family Solar Energy Day, Commercial Solar Tour, Solar Energy Conference and 7th Annual Solar Homes Tour.

Solution
Conduct targeted local and national media outreach campaign with key spokespeople from SDREO to act as a resource on the hot topic of solar power and the benefits of implementing cleaner energy sources.

Results
Coverage resulted in record attendance at all four 2nd Annual Solar Energy Week events; outreach to regional schools resulted in excellent student attendance at Family Solar Energy Day
Secured three live morning show television segments (KFMB-TV, KNSD-TV and XETV-TV) previewing Solar Energy Week events and featuring key spokespeople from SDREO
Secured eight taped television broadcast segments (KBNT-TV, KFMB-TV, KGTV-TV, KPBS-TV, KUSI-TV – multiple airings on several stations) highlighting specific events taking place during Solar Energy Week and featuring SDREO spokespeople
Secured coverage in four long-lead publications, including 944 Magazine, Oceanside Magazine, Ranch & Coast, and San Diego Family Magazine
Secured feature coverage for Solar Energy Week in nine newspaper publications, including Adams Avenue Herald, Del Mar Times, EnergyResource, La Jolla Village News, North County Times, Peninsula Beacon, San Diego Business Journal, San Diego Daily Transcript, San Diego Union-Tribune and Solana Beach Sun
Secured brief coverage in four additional newspaper publications, including North County Times, San Diego Daily Transcript, San Diego Metropolitan and San Diego Union-Tribune

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